Zamna Music is known for creating some of the most sought-after electronic music events around the world — but until now, Canada hadn’t experienced it. That changed this year, with their first-ever event on Canadian soil. I had the chance to help shape how Zamna entered this new market.
As the paid social lead, strategist, and content creator, I was responsible for building awareness, driving excitement, and ultimately filling the venue. That meant crafting a clear strategy, building a paid media plan, and creating content that told Zamna’s story in a way that resonated with Canadian audiences.
From launching the first post to watching the crowd come together on event night, it was incredible to help introduce such an iconic global brand to a new part of the world — and be part of making their Canadian debut a success.
On the dates, I also captured content on-sight and oversaw community management and UGC live in order to deliver an authentic social experience to build the brand and increase awareness for future events.
On the dates, I also captured content on-sight and oversaw community management and UGC live in order to deliver an authentic social experience to build the brand and increase awareness for future events.
