Longo Brothers Fruit Markets Inc.
At Longo's, I was brought on as a Digital Content Specialist and Social Strategist to build the brand’s social media presence from the ground up. Originally hired on a part-time contract to fulfill the responsibilities of two roles, I quickly became the driving force behind Longo's digital voice and content strategy.
Over the course of 1 year I produced 485 individual pieces of content. Grew the social channels 21.5% and made Longo's Markets one of the fastest growing grocery pages across all social media platforms leveraging my learnings and strategy.
I developed and implemented a full social media strategy aligned with business goals, introducing internal processes and content management systems to streamline production and ensure consistency. All social content—whether photography, video, or copy—was created, shot, and edited by me, often collaborating with team members, distributors, and trusted partners to authentically represent the Longo's brand.
In partnership with Longo's agency of record, I led influencer campaigns, PR moments, and creator-driven initiatives that amplified new product launches and brand milestones. I also authored the brand's social playbooks and content pillars to ensure every post, campaign, and collaboration connected to Longo's larger marketing objectives.
As executive producer on high-fidelity productions, I scripted and storyboarded video shoots, directed voice-over talent, and collaborated with the agency team to deliver polished content that reflected Longo's values and messaging.
Additionally, I oversaw seasonal internships for Humber College students, supporting mentorship and fostering new talent within the digital space.
This role allowed me to merge content creation, strategy, and leadership to elevate Longo’s presence across digital platforms.
Product Videos & Product promotion
At Longo’s, one of my key priorities has been building a content strategy that goes beyond simple product promotion and actively drives same-store sales by showing customers how Longo’s products work together in everyday meals, occasions, and moments of convenience. For me, content isn’t just about capturing attention—it’s about creating tangible value for the customer and measurable results for the business.
From the outset, I recognized that Longo’s offers an extensive product mix that, when positioned strategically, has the power to simplify meal planning and increase basket size. To capitalize on that, I developed and executed a social-first, product content approach focused on curated product pairings, meal inspiration, and recipe-driven storytelling. This wasn’t about pushing individual items—it was about demonstrating how products complement each other in practical, relatable ways, and giving customers a reason to shop more intentionally within the store.
Ultimately, this work positioned Longo’s not just as a place to buy ingredients, but as a trusted partner in everyday meal planning, offering ideas, inspiration, and convenience—all while supporting tangible business outcomes through strategic, relatable content.
Team Member Testimonials
One of the most rewarding aspects of leading content and social strategy for Longo’s has been the opportunity to shift the focus from purely product-driven content to authentic, people-first storytelling that reflects the true heart of the business: the team members who bring the Longo’s experience to life every single day.
To reflect this online, I developed and executed a content approach that elevated staff testimonials, behind-the-scenes stories, and day-in-the-life features, giving our audience a window into the people who make Longo’s special.
This project is a prime example of how content can go beyond promotional messaging to create real emotional connections, foster community, and amplify the voices of the people who make a brand successful. By making Longo’s team members the heroes of our social content, we didn’t just tell stories — we strengthened relationships, built loyalty, and reminded our customers that Longo’s is more than just a grocery store — it’s a part of their community.
Recipe Video's
In today’s crowded grocery market, capturing customer attention isn’t just about showcasing products — it’s about showing them how those products fit into their lives. At Longo’s, I designed and executed a comprehensive recipe video strategy that transformed how we engaged with our audience, inspired meal solutions, and ultimately moved products from store shelves into customers’ homes.
I recognized early on that Longo’s has a unique position in the market: an elevated grocery offering, a deep connection to quality, and a loyal customer base that values real food and real solutions. But the missing link was showing customers how to use Longo’s products together — in ways that felt achievable, exciting, and practical — to solve their everyday meal dilemmas. That insight became the foundation for a content series built entirely around shoppable recipe inspiration.
The objective was twofold:
Inspire our audience with approachable, visually appealing recipe content that drives digital engagement.
Tie each recipe back to Longo’s product assortment, showcasing how ingredients work together and encouraging customers to discover — and purchase — more during each store visit.
In a highly competitive retail environment, this project reinforced the power of strategic, relatable content to drive real-world results — turning simple recipes into a key lever for both digital engagement and product movement.