As a member of the content team for TikTok USA & TikTok Australia I had the task and pleasure of scouring the app for trending videos before they blew up. My roles included writing copy, building and organizing the content calendar, and linking online social activation's (normal people call them livestream's).
As a team we helped create brand awareness and love (in a world that wasn't showing us much) as well as re-established TikTok's identity along with expanding on favoured networks and putting owned social to work. We increased following all the way to 25 Million on Instagram, began creating our own content in-house and connected with Sid Lee LA in order to create meaningful and engaging content.
