The Bacon Scarf
Inspired by Serge Ibaka's & OG Anuoby's love of fashion; We created a viral asset using ready crisp bacon to create the Bacon Scarf. Although not tangible it's something you can scarf down with your eyes at the very least. Using the brand power of Maple Leaf Foods and the endless popularity of the Toronto Raptors - we created a protein forward piece of content that would satisfy the hungriest of dinosaurs (or people too if that's your thing).
Inspired by Serge Ibaka's & OG Anuoby's love of fashion; We created a viral asset using ready crisp bacon to create the Bacon Scarf. Although not tangible it's something you can scarf down with your eyes at the very least. Using the brand power of Maple Leaf Foods and the endless popularity of the Toronto Raptors - we created a protein forward piece of content that would satisfy the hungriest of dinosaurs (or people too if that's your thing).
