SCHOOL ASSIGNMENT
Insight: People have a hard time sleeping. Casper closes the gap with the physical mattress but what about the psychological parts of sleeping? Remember you brain is always active, what a ways to keep your mind at ease before going to bed?
Idea: A free audio book with each purchase discussing various ideas or topics spoken by an individual with a slow, and boring with an exceptional monotone accent in order to lull customers to sleep.
Execution: Included in each product purchase, users earn more stories to help them get to sleep by purchasing more Casper products. It adds value by providing a dimension they didn’t see prior.
